@book{rau2012cross,
  title={Cross-Cultural Design for IT Products and Services},
  author={Rau, P.L.P. and Plocher, T. and Choong, Y.Y.},
  isbn={9781439838747},
  lccn={2012009681},
  series={Human Factors and Ergonomics},
  url={https://books.google.com/books?id=EzrNBQAAQBAJ},
  year={2012},
  publisher={CRC Press}
}
